Capability Overlap
All In One
CDP, Analytics, and Marketing Automation in One Platform
Waterfall
Waterfall counting/segmentation across all channels (incl Direct Mail)
Speed
Quick counting even with large volumes of data
Drag-and-Drop
Visual drag-and-drop approach to segment building
Analytics
Train-of-thought Analytics with Venn’s, Crosstabs and Maps
Excel
Excel Add-In for External Reporting
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Migration
Automated
Migration of BlueVenn objects into Hive
Model
Replicates complex data models and derived fields
Expressions
Equivalent functions and syntax
Accurate
Multi-table queries and segmentation
Bandings
Visual tools for grouping continuous variables
Data
Reuse existing source data feeds
