Audience Management
Define audiences using all the data at your disposal
Design targeted selection criteria informed with latest purchase, engagement and preference data, to create optimal audiences for each communication
Key features of our Audience Management
1
Simple selection
Easily select customers most receptive to your marketing messages:
Analyse your data to create detailed audience selection criteria once and re-use in multiple journeys
React to market events with adhoc saved static lists
Apply user permissions to protect core segments used in multiple journeys
2
Smart suppression
Remain fully compliant with suppression criteria specific to the channel:
Use brand preference data to exclude opt-outs from each channel message
Exclude previous recipients based on time or frequency of message
3
Timely triggers
Kick-start a new journey or keep a customer engaged with triggered events:
Respond quickly to customer events with entry into a new relevant journey
Create tailored signals to watch for common online actions such as purchase, page visit and abandon basket
Set triggers for offline interactions including telephone, SMS and direct mail
High-level capabilities of Hive
A unified profile for each customer that includes all known information
Audience Management
See what it can do for you, with a short platform demonstration.
Hive Marketing Cloud is a trading name of Hive Intelligence Ltd, First Floor, 25 King Street, Bristol, BS1 4PB