Customer Data Platform
A unified profile for each customer that includes all known information
Hive collects and combines all of your customer details so that your messages are compliant, personal and relevant
Features
Key features of our Customer Data Platform
1
Online and offline
Track your customer's online and offline interactions in one place:
Personalise all your message content/timing based on overall engagement
Interact with your customer on a channel that suits them
Continue online engagement through offline channels
2
Real-time and historic
Use all your customer's history as well as the last engagement:
Understand your customer's ongoing relationship with you
Ingest and respond in real-time where channels support it
Tailor promotions to individual timelines and buying habits
3
Identity resolution
Identify your customer across multiple sources:
Connect browsing behaviour to known customers
Use Customer IDs and other common keys to merge records
Automatically generate a persistent ID for each master record
Propagate keys back to transactional records
4
Unified profiles
Rule-based match, append and merge of profiles:
Match records based on configurable keys
Prefer sources where the quality is known to be better
Selectively update parts of a record depending on the source
Group fields such as address lines so that they are replaced together
Full audit trail of profile merges
5
Unlimited sources
No limit to the amount of sources that can be integrated:
Combine data from multiple systems
Support for custom data sources
Transactional/relational data can be represented and utilised
Scaleable to billions of data points
Capabilities
High-level capabilities of Hive
Customer Data Platform
A unified profile for each customer that includes all known information
Embedded Customer Data Platform
See what it can do for you, with a short platform demonstration.
Hive Marketing Cloud is a trading name of Hive Intelligence Ltd, First Floor, 25 King Street, Bristol, BS1 4PB