Data Intelligence
We fetch and categorise your data so you don't have to
Work with the very best view of all your data, manipulated and combined fit for the purpose of marketing
Features
Key features of our Data Intelligence
1
Pre-built categories and predictions
We'll get you started with a range of assets tailored to your data:
Segment and profile your customers with our "Recency Frequency Value" models
Apply our "Recency Frequency Engagement" score to tailor the channel and timings to each customer
Stay GDPR compliant with aggregated preferences, by brand and communication type
2
Custom expression builder
Use all available raw data to analyse, decode, and manipulate into actionable insight:
Decode source data categories into marketing friendly meanings
Band into tailored ranges for easier analysis and movement tracking
Add conditional logic to manipulate data for personalised communications with controlled variables
Aggregate transactional data (purchase, responses) to understand customer behaviour
3
Automated, continuous, limitless
One-time set-up with continual automatic refresh and rebuild:
All models and expressions refresh daily, keeping customer profiles up to date with the latest scores and predictions
New data automatically recalculates the models and expressions, updating customer profiles with newly learned behaviour
Runs on our CDP, scaleable to billions, with no limit to the variations you can create
Capabilities
High-level capabilities of Hive
Customer Data Platform
A unified profile for each customer that includes all known information
Data Intelligence
See what it can do for you, with a short platform demonstration.
Hive Marketing Cloud is a trading name of Hive Intelligence Ltd, First Floor, 25 King Street, Bristol, BS1 4PB