Customer Journey Automation
Instantly engage and track customer journeys in any channel
Join up your messages into a goal-orientated journey
Features
Key features of our Customer Journey Automation
1
Accelerate actions
Start running immediately and customise as you go:
Curate high impact customer journeys with our intuitive workflow designer
Import and customise best practice templates from business experts
Quickly change events, triggers and messaging
Easily create control groups, split A/B or multivariate message testing
2
Connect with customers
Engage throughout the customer journey:
Reach out and discover more of your target group
Track all customer channels including email, social and messaging
Set triggers for offline interactions including telephone, SMS and direct mail
Intuitively communicate with customers on channels they choose and use
Build-in system pauses allowing customers to evaluate your sales offers
3
Automated intelligence
Be smarter with automation:
Real-time automated responses to triggered events
Anticipate events before they happen with predicted behaviour models
Automatically grow emphatic engagement with your customer
Manage your whole marketing programme, not just a campaign
4
Improve marketing efficiency
Spend less time thinking and more time doing:
Evaluate and change strategies quickly
Discover new behaviours helping you build a bespoke marketing approach
Continually improve your performance
Shift from untargeted, batch campaigns to real-time life-cycle marketing
Deliver instant results and detailed reports
Capabilities
High-level capabilities of Hive
Customer Data Platform
A unified profile for each customer that includes all known information
Journey Automation
See what it can do for you, with a short platform demonstration.
Hive Marketing Cloud is a trading name of Hive Intelligence Ltd, First Floor, 25 King Street, Bristol, BS1 4PB