Visual Analytics
Graphical tools to build better outcomes
Analysis and reporting of all your customer data to help you make informed decisions
Key features of our Visual Analytics
1
Drag and drop interface
Follow your train of thought with our easy-to-use analytics interface:
Flexible analytical tools, including integrated venn diagrams, timelines and charts help you follow the data
Save your templates for future use without re-working
2
Tables & charts
Identify trends and segments with pivot tables across all your data:
Cross tabulate purchase data and delve deeper to understand buying behaviour
Compare different channels and categories spotting new customer trends and hidden segments
Apply thematic shading for stand-out hot spots for further action
3
Venn diagrams
Visualise consumer, purchase and engagement overlaps:
Drag and drop audiences together to see 'count' and 'percentage' overlaps
Analysis made simple with actionable segments at your fingertips
Filter the display with variable parameters
4
Maps
Map your customers by location:
Classify or identify individuals based on where they live
Select an audience straight from the map
Promote events based on distance to location
5
Dashboards and reporting
Stay ahead with instant access to key metrics and reports:
Use out-of-the-box management reports, or design your own, tailored to your key metrics
Easily share your marketing metrics using PowerBI, Excel, Tableau, and Google Sheets
Continually improve your performance by monitoring every available detail
Shift from targeted campaigns to life-cycle marketing
6
Audience profiling
Test the drivers of customer behaviour:
Find out what makes your best customers different
Discover what impacts responses to different channels
Create stand-out Personas that you can target differently
High-level capabilities of Hive
A unified profile for each customer that includes all known information
Visual Analytics
See what it can do for you, with a short platform demonstration.
Hive Marketing Cloud is a trading name of Hive Intelligence Ltd, First Floor, 25 King Street, Bristol, BS1 4PB